AtEdge Consulting — Inner Edge, Business Edge, Performance Edge
AtEdge Consulting

Master the edge to turn risk & possibility into advantage

Enabling corporates/leaders and professionals to thrive at the edge, where risk and tension meet possibility and growth.

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A climber on a mountain summit at sunrise, between risk and tension on one side and possibility and growth on the other
Rajiv K Chawla

Rajiv K Chawla

Principal Management Consultant

Ex-VP & Head of Central Solutions, India at Coforge, a ~$2 billion multinational IT services organisation

Time-boxed consulting for the pursuit, for the CXO problem, for the win-capability gap, or for the crisis, working with your team.

30
Years IT corporate experience
26
Executive consultings
800+
Pursuit responses
19
Years winning large pursuits
  • Airlines & Aviation
  • Insurance & PEO
  • Travel Technology
  • Ground Transportation
  • BFS
Our offerings

Three edges, for corporates and professionals

For corporates

Build, strategise, deliver

Business Edge

Solve better. Create value.

Consulting-led problem solving & value creation

Large Pursuit Consulting for Win Strategy, Win Partnership. Time-boxed consulting for CXO business challenges.

Performance Edge

Act fast. Make it count.

Rapid action consulting for critical challenges

Get expert intervention to resolve critical challenges and keep your business moving forward.

Inner Edge

Know within. Lead beyond.

Build your win-capability

Assess and uplift your organisation's process and skill maturity for a repeatable win engine.

For professionals

Accelerate your consulting journey

Business Edge

Solve better. Create value.

Mentorship & coaching for consulting skills

Accelerate your growth with mentorship and coaching to become a trusted consultant.

Performance Edge

Act fast. Make it count.

Discover your inherent design

Uncover your inherent design and align with your true purpose to perform at your best.

Inner Edge

Know within. Lead beyond.

Assess your consulting edge

Understand your consulting maturity and get a personalised roadmap for where to build next.

Track record

Where value has been created

Large pursuit consulting

19 yrs

Large pursuits won every year through consulting-led win strategy, innovative pricing and de-risking.

CXO problem solving

26

Executive consultings across IT and BPS: cost take-out, M&A and carve-outs, digital transformation, GCC.

Win-capability build-up

45%

Win ratio on $20M+ pursuits from a 26-member win-strategy function he built and led.

Rapid action consulting

8

CXO-led engagements resolving contract performance challenges in IT Build and Operate services.

Also bringsInnovationOCM (ADKAR)Sizing & EstimationTrainer & Mentor

Legacy Modernization for Product Major · Business Edge
$1.5B+Transformation deal

Business case and win strategy for a multi-year transformation

Challenge
A transformation pursuit of exceptional size, with high scrutiny on value and risk.
Approach
Co-architected the business case and the win strategy with the pursuit team.
Result
Deal architecture turned a <$200 million pursuit into a $1.5B+ pursuit.
GCC for SMB Leader · Business Edge
$60MGCC build-operate-transfer

Setting up a Global Capability Centre for a $5 billion organisation

Challenge
Stand up an in-house capability centre without disrupting running operations.
Approach
Structured a build-operate-transfer model with clear transfer milestones.
Result
No-relationship, net-new business win through solution leadership.
Airline · Performance Edge
$4BOrganisation served

Getting business value back on track for a major airline

Challenge
An IT services contract that wasn't delivering the business value promised.
Approach
CXO-led intervention focused on measurable business value delivery.
Result
Contract renewal through performance uplift.
IT Services · Inner Edge
45%Win ratio on $20M+ pursuits

Building a large-deal win-strategy function from the ground up

Challenge
Large pursuits needed a repeatable way to win, not individual heroics.
Approach
Built and led a 26-member team; codified win-room lessons into a large-deal playbook.
Result
A sustained 45% win ratio for pursuits above $20M.
How we engage

Time-boxed, embedded with your team, handed back when it's done

Week 1

Frame the problem

A working session with the sponsor to agree the outcome, the deadline and what success looks like.

Weeks 2 to 6

Work alongside your team

Hands-on in the war room or the client meeting, shaping the solution, the numbers and the story.

Close

Hand over the capability

Playbooks, templates and coaching stay with your people, so the next one doesn't need outside help.

About

Thirty years on the winning side of the table

Rajiv spent three decades in corporate IT services, most recently as VP and Head of Central Solutions, India at Coforge.

Over 19 years he has led more than 800 pursuit responses and won large pursuits every single year. Along the way he has advised CXOs on cost take-out, M&A and carve-outs, digital transformation and GCC strategy, and stepped in when strategic contracts were in trouble.

He founded AtEdge Consulting to offer that experience in two ways: focused, time-boxed engagements for organisations, and mentoring for professionals building their own consulting edge. He brings change-management discipline (ADKAR), sizing and estimation rigour, and a long record as a trainer and mentor.

Recognised & certified

  • CEO Club of Achievers
  • Chairman's Quality Club
  • Certified Change Leader
  • 19 years of sustained A+ performance

Known for

Feedback from leaders and customers

  • Entrepreneurial energy
  • CXO-level problem-solving
  • Analytical & big-picture thinking

Insight

See clearly.

Impact

Create meaningful impact.

Influence

Sustain the advantage.

Contact

Let me know your business challenge and I will tell you if I can create positive impact.

Emailrajiv@atedgeconsulting.com
Phone+91-9810769506